Question

HELP PLEASE

Q1 How would you describe Snap-On Tools' competitive strategy? Does it fit a price or non price model? Explain (4)
q2 How are the free enterprise " freedoms" of ownership and profit depicted in this scenario on Snap- On Tools? (4)
Q3 Is there any risk for the franshised dealers who purchase the truck, tools and equipment from Snap- On? ( 2)

Answer 1

Q1. Non price model

Q2. How free enterprise "freedom" of ownership and profit are demonstrated includes

1) Snap-on tools ability to make and sell their tools for profit

2) Snap-on tools ability to sell out of mobile trucks, rather than store

3) Snap-On tool is able to offer credit financing to the its customers

Q3 The risks are,

a) Damage to reputation

b) Joint liability

c) Compliance to commercial regulations

Step-by-step explanation:

A non-price competition is a form of marketing strategy, whereby a company or establishment puts in place distinguishing factors in its goods and or services, in order to distinguish them from competing goods or services.