Answer:
Informercials, like the class Shamwow Informercial are an example of how structure and technique can have a huge effect on how a user or prospect is driven towards taking a specific action like clicking a buy button.
Informercials follow a specific structure that any small business can use to drive action but few businesses ever consider using it when they pitch their product or service. In this post, we'll describe the structure and give you examples of how you can use it in your business.