Final answer:
The sample in this setting is the 100 randomly selected shoppers who visit the store on a weekend.
Step-by-step explanation:
The sample in this setting is the 100 randomly selected shoppers who visit the store on a weekend. The store manager selects a random sample of 100 customers to estimate the proportion of the store's shoppers who are using the coupons mailed to their homes. Out of the 100 shoppers, the manager finds that 38 of them are using the coupons. This sample represents a subset of the store's shoppers and is used to estimate the proportion of shoppers using the coupons.