Answer:
The correct answer is:
Timing
Step-by-step explanation:
The utility function measures the level of satisfaction or the welfare of a consumer, as a function of the consumption of real goods or services. The dimensions of consumer utility function include; Fit, Timing, Location, performance, and price.
Fit: This has to do with the design of a product, satisfying a context-specific problem. That is the product "fits" the need of the consumer
Timing: This covers the length of time between when the consumer places an order to when the order arrives. A short timing is satisfying to the consumer. In this example, the timing of 5 minutes or comparatively ideal for cabs being available to riders.
Location: The location entails the extent of coverage within a country or region that the product can be accessed. Particularly in rural settings.
Performance: performance has to do with the efficiency of the product/service in the process of it being used
Price: price is the amount at which the product is made available to the consumers.