Answer:
D. a SWOT analysis and environmental scanning
Step-by-step explanation:
Options includes "a.concept testing and product forecasting, b . open innovation and business analysis, c.R&D and operations setup, d. a SWOT analysis and environmental scanning, e. environmental scanning and open innovation."
The first stage of the new-product development process is the New-product strategy development. During this strategy development stage, the firm usually uses both (Strength, Weakness, Opportunity and Thread) SWOT analysis and environmental scanning to assess related product to the new product.