Answer: step 1: establish purpose as boosting recall by placing the product as a health drink.
Step 2: calculate expenses required to shoot a commercial endorsed by a celebrity.
Step 3: differentiate product as a healthy non-caffeinated stimulant.
Step 4: generate interest through online contests and promotions.
Step 5: conduct recall tests and analyze consumer feedback.
Explanation:if you are on Edmentum this is the answer.