Would you pay $1,200 for a winter coat? Moncler, the luxury clothing company, is wagering that enough people will keep them in business, and it appears that they are correct. During the holiday shopping season, there were lineups and a bouncer outside the company's New York City store, according to Bloomberg's Olivia Sterns, with consumers unfazed by price tags far over $1,000 for Moncler's basic, iconic jacket. In 2012, the firm sold more than €489 million ($668 million) in product worldwide. Americans contributed €48.7 million ($66.5 million) to the total. According to a 2010 Reuter's article, outerwear like that $1,200 jacket accounts for 97 percent of the company's revenue.