Question

Identify the type of bias involved in this sampling design: A coffee company in Cincinnati wants to know what percent of local households drink coffee at least twice a week. A company representative calls 400 randomly-selected households during the daytime and finds that 50% of those who responded drink coffee at least twice a week. Wording of question bias Non-response bias Response bias Undercoverage

Answer 1

Undercoverage Bias

Explanation:

Undercoverage Bias occurs when some members of the population under study that should be included in the study are omitted. This then means that the sample is not a true representation of the entire population. In the sampling design above, a problem that would most likely occur would be undercoverage bias.

This is because the sample that was chosen for the study did not represent the entire population of the local households. Since they came during the daytime to conduct their poll, they have omitted members of the population who go to work and may not be at home at the time of the poll.