Question

When the Connecticut auto dealer uses the chatbot named Holly to respond within four or five minutes to every potential lead, it is improving which dimension of service quality?

Answer 1

The Connecticut auto dealer is improving the responsiveness dimension of service quality by using the chatbot named Holly to respond within four or five minutes to every potential lead.

Step-by-step explanation:

The Connecticut auto dealer is improving the responsiveness dimension of service quality by using the chatbot named Holly to respond within four or five minutes to every potential lead. Responsiveness refers to the promptness and timeliness in addressing customer needs or inquiries. By leveraging technology, the dealer is able to provide quick and efficient service to potential customers.

This approach enhances the overall customer experience and can lead to increased customer satisfaction and loyalty. It also showcases the dealership's commitment to providing timely assistance and support to its customers, which can positively impact its reputation in the market.

Answer 2

The correct answer to this open question is the following.

Although there are no options attached, we can say the following.

When the Connecticut auto dealer uses the chatbot named Holly to respond within four or five minutes to every potential lead, it is improving the customer service dimension of service quality.

The advantages of a chatbox are precisely that, to improve the quality of the service in a company so the clients feel that the company is very aware of its concerns and have an immediate response to solve general inquiries or issues.

The disadvantage is that when the customer has a specific issue, bots cannot resolve the issue. It needs the attention of a service executive to resolve the problem. Unfortunately, today is very difficult to speak to an executive because the bots are "flooding" the market.