Answer:
Data mining.
Step-by-step explanation:
The exploration, aggregation, and analysis of large quantities of varied data from across the organization is known as data mining.
Basically, this data when gathered are converted from their raw forms into informations that can be used by the organization.
Some of the basic applications of data mining in various businesses and organizations are fraud detection, database marketing, content (spam) filtering, credit risk management, probing of customers etc.
For instance, a supermarket may issue loyalty cards to some of its customers in order to track their buying habits or history, product preferences and these informations are used to eventually determine how best to give them more value for their money.