Question

What is the cornerstone of Blue Ocean Strategy? a. Create Value Innovation b. Focus on past successes c. Strategically align yourself with competitors d. None of the above

Answer 1

Option a. is correct

Step-by-step explanation:

The goal of a Blue Ocean Strategy to develop “blue oceans” and avoid “red oceans”.

Blue oceans refer to uncontested and growing markets.

Red oceans refer to overdeveloped and saturated markets.

Value innovation focuses on creating new demand and to stand out in the market.

The cornerstone of Blue Ocean Strategy is to Create Value Innovation.

Option a. is correct.