Answer:
BRAND:A brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.
BRAND FRANCHISE:An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty. ...
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