Question

Which of the following statements represents a possible measure of success in the first step of the five-step marketing research approach, defining the problem? A. If 3-year-olds like this product, then it stands to reason that 4-year-olds will like it even more. B. If the test subject eats most or all of the sample during the taste test, it will be assumed that he or she likes it. C. Use mail questionnaires, not focus groups. D. You have three weeks and $10,000 to determine if it is going to be profitable to serve breakfast on weekdays or not. E. Let's identify the most cost-effective method of advertising.

Answer 1

B.

Step-by-step explanation:

Marketing Strategy is a vital part of any business plan. The Five-Step Marketing Research method is one of the method that helps any business to strategize it's marketing plans.

The First step of the Five-Step Marketing Research approach is 'Defining The Problem'. This step is very crucial of the research method as the rest of the steps will follow this step. In this step, the business need to define the problem that it is trying to figure out. Asking questions in this step will help to determine problem or opportunity.

From the given statements, the correct one is option B. The statement in option B characterise a possible measure of success in defining the problem. This statement determines the opportunity of success of the five step of the Five-Step Marketing research approach.

Therefore, option B is correct.