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Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group.

a) True
b) False

1 Answer

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Answer:

a) True

Step-by-step explanation:

Given that it can be difficult to capture the whole market considering limited time, capital, and labor. Consequently, Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group. This is because, Segmentation is a technique of dividing the marketplace into components, which are available, and profitable with considerable probable growth.

Hence, in this case, the correct answer is TRUE.

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