Question

Barry was sitting on a bench near the center of the shopping mall waiting for his wife to finish her shopping when he was approached by a woman holding a clipboard with a dress shirt laid over her arm. She asked if Barry had the time to answer a few questions about the shirt. After Barry examined the shirt, the woman asked him to assess the quality of the shirt and to state how much he would be willing to pay for the shirt. Barry participated in a(n) ____.

Answer 1

Answer: Mall intercept

Step-by-step explanation:

From the question, we are informed that Barry was sitting on a bench near the center of the shopping mall waiting for his wife to finish her shopping when he was approached by a woman holding a clipboard with a dress shirt laid over her arm and asking him question related to the shirt.

Based on the above scenario, Barry participated in a mall intercept. Mall intercept simply refers to a situation whereby people are approached at shopping malls and asked questions in form of surveys which are done by researchers in order to gather information regarding a particular subject area.