Question

Other restaurants in the industry are seeing improvements in their sales, rather than declines. The reporters mention this is in part due to the rise of the celebrity chef and the contrasting styles of the newer quick-serve options that emphasize recipes and quality. Identify which strategy these newer organizations are using to compete against the older more established rivals.

a. Price signaling strategy
b. Capacity control strategy
c. Non-price competition strategy
d. Price leadership strategy

Answer 1

Answer: Non price competition strategy

Step-by-step explanation:

The strategy that's been utilized by the newer firms as against the fish that are more established is referred to as non price competition strategy.

Non-price competition strategy is referred to as a marketing strategy which doesn't have to do with the reduction in price buth rather, utlizes promotional expenditures like free gifts, sales promotion, advertising, special orders etc. For this strategy, the company's product quality and brand is of importance to the company.