Answer:
The retailer understands the importance of brand equity.
Step-by-step explanation:
The concept of brand equity refers to a premium that a company develops in order to set itself apart from its generic equivalent. This means that a company would strive to provide extras that are not common within the industry. These extras can include great marketing, superior quality or extra services. In this case, the amusement park is providing an important extra service, which is the presence of television screens in locations where customers must wait long periods in line.