Question

Your company is a new major player in your technology industry. Surprisingly, this last year has seen your sales explode. Everyone's talking about you and your hot products. Your product designers are ready to roll out the new year's models to capitalize on this success. You have been named as the project manager for your company's trade show exhibit at this year's Consumer Electronics Show (CES), the largest trade show in the world. Marketing has booked half of a whole exhibit area for your company, so none of the company's former trade show materials are going to be reused.

As an individual, or in a group, construct the work breakdown schedule (WBS) for getting the exhibit designed, built, set up at CES and ready for opening day, complete with handouts and giveaways from marketing.

Answer 1

Step-by-step explanation:

Marketing management is the act of choosing and targeting different markets and creating good relationships with them, regarding the resources of the company.

The marketing managers are the responsible for directing and entering a company to different markets by setting a marketing plans and strategies based on information allocated by studying the markets and defining the needs and wants of customers and come up with products that satisfy the needs of customers and gain the market.

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According to Richard Branson, the founder and owner of Virgin Company, one of the richest and famous entrepreneurs in the United Kingdom and worldwide, “A business has to be involving, it has to be fun and it has to exercise your creative instinct”.

In marketing we almost use the four P’s, (product, price, promotion, place), these four P’s represent a convenient way to summarize the main factors involved in any marketing strategy.

Often, marketing strategy will evaluate a marketing plan in order to specify how able the company to implement the strategy decided and meet the business objectives.

The purposes of marketing plan to help you state your vision, mission and values, it needs to include your marketing budget, marketing strategy and the advertising plan you will use to market your business, and you need to keep it flexible to be sure you rich you goals and inve