Question

wazzi is a national clothing store chain that sells clothing to all age groups. The CEO wants to make the most of the company's advertising dollars, and feels that increasing Swazzi's investment in online advertising would provide better value. In the past, Swazzi has contracted with an outside marketing firm to place banner ads. However, Swazzi has not analyzed the data to determine whether the ads were effective.As marketing director, your job is to analyze the available data, make recommendations, and then evaluate again after your recommendations have been applied.

Answer 1

Incomplete question. The remaining part of the question reads;

Your first task is to analyze the existing sales data and decide how to make the most of your online advertising budget. The chart displays the cost and revenue generated by three different online ad campaigns.

1. Which of the following campaigns is producing the highest revenue per dollar spent?
2. You realize that there may be another way of measuring the success of the current campaigns. Taking another look at this chart, which campaign is generating the highest number of clicks per dollar spent?

Answer:

1. Campaign A
2. Campaign C

Step-by-step explanation:

1. Based on the details provided it could be observed that campaign A is generating the most revenue per dollar spent because after dividing the revenue generated by the cost ($12000/$1250 =$9.6) we notice it is the highest revenue per dollar spent.

2. In terms of which is generating the highest number of clicks per dollar spent, Campaign C appears to be best in this regard. Consider, $1750 was spent on campaign C and it was able to generate 2000 clicks; which means that there were about 1.14 clicks per dollar spent, making it the highest amount.