Question

You have an idea for a company that sources fruits from local farms and makes fresh juices on a daily basis. You want to start a subscription-based service in which households within a 100-mile radius subscribe to your plan and receive two gallons of freshly squeezed juice (for example, cherry juice, apple juice, lemonade) twice a week. As you think about starting your business, you ask yourself: Am I being responsive to the customer? Is it innovative? Can I offer a quality product? After asking these questions, review and identify which question you forgot to ask that would give you a sustainable advantage.

Answer 1

Can others imitate my service easily or not? (or some other question related to imitability)

Step-by-step explanation:

You should analyze this idea using the VRIO (Value Rarity Imitablility Organization) framework.

• Am I being responsive to the customer? ⇒ Value
• Is it innovative? ⇒ Rarity
• Can I offer a quality product? ⇒ Organization
• Imitability ?????

Imitability basically refers to how easily your product or service can be copied by the competition. Can other companies offer the same or similar products? e.g. fruit juices or other beverages like milk, or even yogurt or salad, etc.