Final answer:
A target group is a specific group of consumers within the market that a business aims to reach with its products or services. It is defined based on demographic or psychographic attributes, enabling tailored marketing strategies. To identify a target group, market research and data analysis are conducted.
Step-by-step explanation:
A target group refers to a particular group of consumers within the predetermined target market, identified as the recipients for a specific advertisement or message. Businesses, marketers, or advertisers define target groups to tailor their sales and marketing strategies for a specified audience that is most likely to buy their products or services. Target groups are characterized by similar demographic properties, such as age, gender, income level, education, or by psychographic attributes, such as interests, values, and lifestyles.
Identifying the target group involves market research and data analysis to ensure that the marketing efforts are focused on the segment of the populace that will most likely respond positively. For example, a company selling video games might target males and females aged 18-35 who have shown interest in gaming and have a history of purchasing games online.