Question

What are the sources of brand equity?

Answer 1

Answer: According to Keller (2003) and his CBBE model, brand equity emerges from two sources namely brand awareness and brand image. According to this model, consumers build associations in their minds around a brand as the result of the marketing programs companies develop for their brands.

Explanation: None.

Answer 2

Ello, Imposter here

Step-by-step explanation:

Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

hope this helps :P