Answer:
c. Commitment, because they are demonstrating commitment to their key customers
Step-by-step explanation:
In the given scenario FlanCrest specialise in selling electronic components for cars. Their main customer is Widespread Motors who are known for primarily sells their cars based on price, aiming to make the prices as low as possible in any particular market segment.
Based on this mode of doing business by their client FlanCrest have decided to cut its prices and keep its biggest customer, FlanCrest announces that they will be eliminating the popular community college tuition reimbursement program and eliminating all overtime for production workers.
This action was taken as a way to keep its key customer based on their business needs