Question

Which of the following is most likely to be a primary data source:

a. A sales invoice
b. A customer record
c. An expense report
d. A customer survey

Answer 1

d. A customer survey

Step-by-step explanation:

Primary data is information gathered by researchers for the first time intended for specific research. It is data obtained directly from the source and relevant for a particular study. Primary data is collected through various means, including direct personal interviews, through enumerators, and questionnaire.

A customer survey is a form of primary data. Surveys give responses directly from customers on the issues that researchers are interested in.