Answer:
It enables sales teams to have access to data that allow them to determine a customer's lifetime worth and identify new cross-sell possibilities. CRM databases enable company leaders understand their customers and what makes them happy, in addition to allowing management to monitor their sales funnel instantaneously.
Step-by-step explanation:
From social media postings and voice conversations to messaging applications and accounting software, CRM technologies provide everyone in a firm access to all the information they need about their customer interactions in one dashboard. This allows support staff to rapidly and efficiently answer client problems using real-time data such as purchases, help history, and other historical data without having to shuffle them across departments. It allows marketing teams to assess the effectiveness of their marketing automation initiatives and send marketing qualified leads to sales people in real time. It enables sales teams to have access to data that allow them to determine a customer's lifetime worth and identify new cross-sell possibilities. CRM databases also assist company executives by allowing them to examine their sales funnel in real time. But also deeply understand their customers and what makes them happy.