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Since the mid-1980s, Disney's strategic planning group turned the company into a huge and diverse collection of media and entertainment businesses. The sprawling Disney grew to include everything from theme resorts and film studios to media networks, consumer products, and a cruise line. The newly transformed Disney company proved hard to manage and performed unevenly. Recently, Disney disbanded the centralized strategic planning unit, decentralizing its functions to Disney division managers. Since then, Disney's management has helped it perform strongly in a competitive marketplace. Suppose that one of Disney's business units is a chain of sound studios. The studios have low profit potential, and the chain commands a relatively small share of the market. On these grounds, Disney is considering whether to sell the chain.

Required:
What most strongly suggests that Disney should keep the chain instead?

1 Answer

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Answer:

Step-by-step explanation:

Based on this information I believe that the statement that strongly suggests this is that Disney's management has helped it perform strongly in a competitive marketplace. If the chain of sound studios only holds a relatively small share of the market, it means that the market is very competitive. Therefore, if the Management team has experience in helping such businesses thrive in these competitive marketplaces then they should wait and give it a chance to grow instead of selling. Growing a business takes time which is what Disney should give it by keeping the chain.

User Dingaro
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