Question

The research and development (R&D) team of DataCom Corp., a software firm, holds a meeting to discuss potential ideas for new products. In the meeting, the moderator encourages everyone to share their ideas, no matter how trivial they may seem. He warns members against criticizing any idea and asks them to focus on offering plenty of ideas. In this scenario, the R&D team of DataCom is engaged in _____.

a. concept testing

b. idea screening

c. brainstorming

d. beta testing

Answer 1

c) Brainstorming

Step-by-step explanation:

The R&D team has invited potential ideas, encouraged by everyone, without criticism.

The company is engaged in Brainstorming. Brainstorming is a group creativity technique, where many ideas from various people are collected, & are pondered upon for arriving at a situation.