In Chile, they prefer tea to coffee and instant rather than freshly ________ (41).
In Argentina, by contrast, breakfast is with a ___________ (42) cappuccino, a heart-starting espresso, or a caffe latte. In Brazil, after –dinner coffee is _______ (43) free at any self-respecting restaurant.
That Latin American is not one great _____________ (44) culture often surprises travelers. However, even the most ___________ (45) differences in the customer profile of a Colombian and a Venezuelan will not have been lost on Starbucks, one of the fastest- growing _________(46) brands.
After searches for local partners, and a successful _______(47) run in Mexico City, Starbucks arrived in South America.
With no ___________ (48) advertising, the Seattle-based company opened stores in Lima and Santiago within 24 hours of each other.
Neither Peru nor Chile has a ____________ (49) coffee culture, although European and Us-style coffee houses have begun springing up in the ___________ (50) districts of both their capitals.
41. A. brewed B. made C. grown D. cut
42. A. bad B. frothy C. serious D. cold
43. A. made B. created C. served D. varied
44. A. various B. fabulous C. valid D. homogeneous
45. A. subtle B. sinking C. value D. canned
46. A. inbound B. global C. domestic D. outdoor
47. A. trainee B. training C. trial D. curious
48. A. covert B. covered C. cordial D. conventional
49. A. mass-market B. target market
C. supermarket D. on-going
50. A. mass-market B. upmarket
C. marketing D. in-market