Answer:
FIRST AND FORMOSTE my family, children, pets, etc.
Then: Any form of wealth stash, easily accessible but not obstructing things like my wallet for my ID, or things like that. ONLY IMPORTANT THINGS. Wallet with ID's and Licenses, car keys, my family obviously, and I'm out. If it's a smaller fire maybe like some clothing, but if you're already wearing clothing, clothes would be the last thing on my mind. You can always buy clothes, not your family and pets back.