Question

Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either model A or model B from the same company. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each model performs on a given attribute (b) are given below: Model A Model B Attribute e b b Low Price 3 8 8 Energy Consumption 2 5 6 Design 2 8 9 Refer to the Attitude Scenario. Serena sees an advertisement for Model A which states that it has the least energy consumption compared to the other models. According to the social judgment theory, which of the following is most likely to happen when she sees this message? a. Assimilation will occur. b. She will change her evaluations about Model A. c. She will place the message in the latitude of rejection. d. Her ego-defensive function of attitude will be activated. e. Her central route to persuasion will be activated.

Answer 1

c. She will place the message in the latitude of rejection

Step-by-step explanation:

Based on data available in the question,

Attitude For model A,

3x8 = 24

2x5 = 10

2x8 = 16

Total = 24+10+16

= 50

Attitude For model B

= 3x8= 24

2x6 = 12

2x9 = 18

Total = 54

From this we can see that serena's attitude in model B is greater than that of A. But despite this, there is a likelihood that she would reject evaluative ratings and go for energy consumption.