Question

Selling skills: mastery test

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5
type the correct answer in the box.
identify the approach method in the given scenario.
laura works for a company that sells luxury yachts. laura approaches a customer by offering the keys to a yacht and encouraging them to take it
a
out for a test drive around the marina and out into the harbor. laura has adopted the
approach method.
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Answer 1

The approach method in the given scenario is the product demonstration/ sampling approach. Laura offers the keys to a yacht and encourages the customer to take it out for a test drive, allowing the customer to experience the product firsthand.

Step-by-step explanation:

The approach method in the given scenario is the product demonstration/ sampling approach. This approach involves offering the customer an opportunity to experience the product firsthand. In the scenario, Laura offers the keys to a yacht and encourages the customer to take it out for a test drive around the marina and harbor. This allows the customer to get a feel for the yacht and its features, ultimately increasing the likelihood of making a purchase.