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A clothing manufacturer would like to determine whether celebrity endorsements and length of commercial influence a customer's decision to buy its products. In order to estimate this potential influence, the manufacturer premieres its latest series of commercials privately to potential buyers. There are two types of commercials: commercials without celebrities, and commercials with celebrities. There are two lengths of commercials: 30 seconds and 60 seconds. Each potential buyer is randomly assigned a type and length of commercial to view. What are the factors of interest to the manufacturer

User DKean
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Answer:

The correct response will be "whether or not the viewer will buy the product".

Explanation:

  • To consider its clients, the manufacturer requires conducting this research, but the only element of interest would be to figure out whether or not the consumer purchases the product after seeing the ad.
  • The response variable or perhaps the predictor variables determine "not if the audience can buy the advertisement" as well as "whether another advertisement becomes 30 or 60 seconds" including "not when the commercial involves a brand personality" have become the explanatory variables or even just the relationship between the independent variable.
User Darshana
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