Answer and Explanation:
1. The media can take advantage of Matthew Shepherd's story through sensationalist materials that increase the audience. This is because as Matthew Shepherd was assaulted and therefore a victim, the media can create calls with clickbaits and create crazy situations around Matthew Shepherd that stimulate the curiosity of readers and viewers to consume media content.
2. The media can extend the story and the case of the crime committed against Matthew as much as possible, making a series of articles and reports that manage to keep several programs and publications on the air, thus fulfilling an agenda for launching content, until consumers of this media started to lose interest in this matter.