Question

Analyzing and Anticipating the Audience In the business world, you must be able to create effective messages. Using a writing process will help you to develop the necessary skills and to write more confidently. To begin, you must determine the purpose of your message. Read the message, and then complete the following sentences. Akihabara Imports offers the widest selection of Japanese animation products available on the Internet. All products are shipped with certificates of authenticity. Choose from our vast selection of action figures, collectibles, DVDs, and print books. Items noted with an (*) are signed by the original author. Some supplies are limited, so act now! Use our secure online form for immediate purchase, or call our operators at 555.555.5555, 24 hours a day, 7 days a week.

This message is designed to inform or persuade . Specifically, the primary purpose of this message is to Track an order or sell animation products or provide customer service or respond to a complaint . The secondary purpose of this message is to provide customer service or offer a refund or build goodwill with the customer .

Once you have identified the purpose of your message, the next step is to anticipate and profile your audience.

Required:
a. Which are appropriate questions to ask when profiling your audience? Check all that apply.
b. How will the audience react to my message?
c. What format should I use?
d. How much does the audience know about my topic?
e. What do I know about the audience’s education, beliefs, culture, and attitudes?
f. Do I care about my audience’s weekend plans?

Answer 1

Answer and Explanation:

1. To persuade

To sell animation products

To build goodwill with customers

The message is meant to persuade as it tailors the message and provides information in a certain manner to make the customer buy. The primary purpose is sell while also building goodwill(secondary purpose)

2. Audience profiling entails knowimg your target market by understanding them in terms of buying behaviour, pattern. Hence the questions :

What do I know about the audience’s education, beliefs, culture, and attitudes?

How much does the audience know about my topic?

How will audience react to my message ?

3. Give more specific information, including dates

This is important since message is being forwarded to legal team and supervisor. this will be a form of evidence and be used for further investigation

4. Videoconferencing which is lean medium

This is important here because there will be a lot of word exchange and likely lengthy conversation therefore messaging platforms are not necessary here