Question

Marketing segmentation is the combining of several groups to create a larger target market for a company’s goods and services.

True or false

Answer 1

false

Step-by-step explanation:

Market segmentation entails dividing target customers into smaller groupings based on their common shared traits. Segmentation places customers into small manageable groups with similar characteristics such as age, gender, interest, occupation, and geographical location. Customers in the same segment are highly likely to respond uniformly to marketing strategies.

Segmentation enables a business to carry out details research concerning each group. It then offers specific products based on the needs of each target segment.