Question

A business consulting firm defined its company personality as knowledgeable team-players, who are practical and theoretical. It then began brainstorming many new brand names ideas to sort through later once they have completed all of the steps to develop a brand new name. Which step did the firm forget to take before moving on to screening out problematic names?

Answer 1

The firm forget to take Competitive landscape

Step-by-step explanation:

development of a brand new name is essential in business because it serves as the identity that the business carries along, it includes the name as well as the brand logo that identifies the company from other compititors. It involves some steps such as checking the domains name that is available,screening out problematic names,Competitive landscape step, launching of the brands.

In the case of the question, the step the firm forget to take before moving on to screening out problematic names is Competitive landscape step.

Competitive landscape step helps to foresee the strength as well as other information about other compititors in the industry such as direct and indirect compititors.