Question

REFRESH Produce is a distributor of fresh produce. They conducted a thorough analysis of its market and identified groups of consumers that had similar product-related needs. One particular market identified wanted fresh and unique produce, such as Swiss chard, radicchio, and exotic fruits, and they were willing to pay higher prices for these choices. REFRESH Produce decided to focus its marketing effort on this segment of the total market. This segment is REFRESH Produce's

Answer 1

D. target market

Step-by-step explanation:

The target market can be identified as the group of people that the company has identified as potential consumers of its products or services, based on its similar characteristics, such as preferences and needs, aligned with the purpose of a product or service.

After identifying its target market, the company will focus its marketing efforts on that group of consumers to promote its business and become competitive and profitable in the market.

It is essential that the company develops personalized marketing to attract and retain potential consumers, using marketing strategies such as the marketing mix and the four pillars of product, price, market and promotion, in order to balance the company's marketing forces by promoting products and making available in the target market with elements that attract the attention and consumer desire for your product or service.