Question

What is the central message from the 2004 Bush campaign ad? Why is it so effective?​

Answer 1

One of the most effective and consistent strategies of the 2004 George W. Bush campaign was the description of John Kerry as a "flip-flopper" who had changed his views for political gain. This line of attack put Kerry in stark contrast to Bush, a man who, his campaign insisted, held firm to his beliefs. This video of John Kerry windsurfing on Nantucket was particularly damaging as it provided a perfect visual metaphor for that plot and also played on the notion that Kerry is an East Coast elitist.

Answer 2

Here's a sample response

The message is to get the point across that John Carrie is not the person to vote for because of his back and forth choices and that he is a hypocrite. It is effective because the video of windsurfing is the metaphor for his back and forth indecisiveness.