Question

To create meaningful on social media content that will resonate with audiences, businesses engage in ______________, which is the process of “hearing” conversations throughout the Internet to find out what your audience wants.

a.
Reputation Management

b.
Social Listening

c.
Content Marketing

d.
Engagement Metrics

Answer 1

I think the answer ought to be B. Social listening

Step-by-step explanation:

By definition social listening is Social media measurement, 'social media monitoring' or social listening is a way of computing popularity of a brand or company by extracting information from social media channels. So that seems to be the best fit.