Answer: a) The expanding number of purchasing options
Step-by-step explanation:
Fuelled by Globalization and population growth, the economy keeps growing and adding more market participants. This has led to an increased number of purchasing options for buyers.
This has made purchasing harder for some firms because these purchasing options keep coming up with better ways and more incentives to enable them to sell more of their goods than the next one which leads to so many attractive options in the market that one is unable to decide which to pick easily.