Question

Jewelry stores want to provide their customers with the highest quality of diamonds available at the lowest possible prices. Unfortunately, the lowest priced diamonds these days are sold by African rebels who use the profits to engage in genocide. Human rights organization have asked jewelers to buy diamonds that are "conflict free"––that is, from South Africa, Australia, or Canada. LeeBrant is one retail jewelry store that sells only diamonds that are certified to be from these countries. LeeBrant is exhibiting which marketing management orientation?

Answer 1

Social Marketing

Step-by-step explanation:

Social marketing is the marketing approach that established the activities in order to modify or balancing the behaviour of a people so that it could give the benefit to the individuals and the society at large

Since in the question it is mentioned that LeeBrant is the retail jewelry store that sells the diamonds only so here it deals in social marketing and the same is to be considered