Question

Which of the following is true of marketing information systems?Group of answer choicesThey require search engine software and a word processing system to function.They are designed exclusively to handle information from internal sources.They consist of a coordinated collection of data, tools, techniques, and models to gather and interpret information for decision making.They cannot function without an efficient transaction processing system and a learning management system.

Answer 1

They consist of a coordinated collection of data, tools, techniques, and models to gather and interpret information for decision making.

Step-by-step explanation:

Marketing information systems consist of a coordinated collection of data, tools, techniques, and models to gather and interpret information for decision making. Basically, it can be defined as a set of components or computer systems, which is used to collect, store, and process market data (informations), as well as continuous or regular dissemination of these informations, from both the external and internal sources of information to the marketers for better decisions making such as product packaging, pricing, distribution, advertisements, innovation, sales promotions etc.

Additionally, the internal sources of marketing information includes invoice, statement of cash flows, balance sheet, customer database, product database, operations data etc. These marketing information can be used to measure the effectiveness and efficiency of various marketing strategies adopted by an organization or business firm.