Question

Theodore and Janice have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Theodore has just gotten wind from a highly reliable source that games involving animals and ecosystems are likely to be extremely "hot" in the coming year. Theodore is excited because TJ Soft has two games in development that fit the animal/eco niche perfectly. Which component of the external environment will affect TJ Soft the most in this situation? the political component the demographic component the sociocultural component the global component

Answer 1

Answer: the sociocultural component

Step-by-step explanation:

The options given in the question are analysed below:

From the options that are given, we should note that the political component, global component, sociocultural component and the demographic component will have a role to play for TJ Soft's new games to be successful.

While others will play a little role in achieving success, the sociocultural component will make a huge difference as public taste will be assessed.

The sociocultural component will consist of the social and cultural aspects and this can include traditions, attitudes, values, religion, language, social norms, ethics, etc.

Therefore, the component of the external environment will affect TJ Soft the most in this situation is the sociocultural component.