Explanation:
The margin of error is a statistical tool used to describe how a set off sample data that is being analyzed will accurately correspond with the overall data.
Basically, the margin of error explains how accurate and effective the result from the analysis or a survey is.
This means that the large the margin of error the less accurate the result will be.
An acceptable margin of error typically falls between 4% and 8% at the 95% confidence level.
The margin of error for this sample was 5.7% this means that
49.3% (= 55% – 5.7%) and
60.7% (= 55% + 5.7%)
of cell phone users will prefer to be contacted by text message