Answer: ethical
Step-by-step explanation:
Gordon would like to win back his customer by giving him tickets to a major league baseball game, but he knows his company frowns on this type of activity. Gordon is facing ethical dilemma.
Ethical dilemmas, is a dilemma that has to do with morals and principles which involves an option that isn't ethically acceptable. In this scenario, Gordon's company doesn't support activities like giving free tickets to customers and at the same time, he wants to win back his customer. He is faced with ethical dilemma as he's aware that giving out the ticket won't be supported by his company even though to him,it feels like the right thing to do to win back his customer.