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What is the role of the franchiser when a franchise is purchased?
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What is the role of the franchiser when a franchise is purchased?

User Sanjeev Sangral
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Answer:

The franchisor owns the brand and the operating system that they license to their franchisees. ... The franchisor grants the franchisee the right to operate the business under the franchise system's trademarks and service marks and enforces the brand standards of the system.

User SpankMe
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Answer:

The franchisor grants the franchisee the right to operate the business under the franchise system's trademarks and service marks and enforces the brand standards of the system.

User Drobs
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