Answer:
dx/dt = kx(n-x)
x(0) = 1
Reasoning:
k is the proportional constant, so it's always there
x represents the amount of people who have the technology
n represents the total amount of people
to get the number of people who haven't adopted it yet, we have to take the total population of the community and subtract it from the people who do have the technology.
you can think of it like:
not adopted + adopted = total population
so, to represent everyone,
k * (number of people w/ technology) * (total population - adopted)
x(0) equals 1 because they say "Assume that initially one person adopts the innovation. At time = 0, one person has it.