136k views
1 vote
Chili's, the popular restaurant chain, supports St. Jude Children's Hospital annually by inviting its guests to color a pepper and make a $1 contribution to St. Jude. Chili's has partnered with St. Jude for almost two decades and recently committed to a multi-year pledge to raise $30 million to fund St. Jude's School Program, which ensures that children receiving medical care in the hospital can stay up-to-date with their school assignments. This is an example of _______ marketing.

User AshHimself
by
7.4k points

1 Answer

2 votes

Options:

a. sustainability

b. cause-related

c. social

d. green

Answer:

cause-related

Step-by-step explanation:

We need to take note that Chili's support for St. Jude Children's Hospital isn't all about promoting their brand, but towards promoting a social cause, namely St. Jude's School Program which would ensure children receiving medical care in the hospital can stay up-to-date with their school assignments.

Their actions as a popular restaurant chain could go a long way by encouraging other companies to support social causes.

User Forhad Ahmed
by
8.6k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.