Question

Choose an advertisement online or in a magazine. Apply the communication model by answering the following questions: Who is the source? What is the message? How is the message encoded? What is the channel with which it is communicated? How is the message decoded? Who is the receiver? What might be an example of potential noise that would interfere with the communication of the message? How can the sender receive feedback from the receiver?

Answer 1

I chose an advertisement from Dolcis Shoe Stores.

Step-by-step explanation:

1. The Source of the advertisement is a shoe store named Dolcis.

2. The message is an appeal to the young at heart to purchase their trendy low-heeled shoes.

3. The message was encoded in a written form.

4. The communication channel is a magazine for fashion.

5. The message is decoded by reading the advertisement in the fashion magazine.

6. The receiver is mostly young women who read female fashion magazines.

7. A source of noise could be dim light used in reading the advert as its content is written in very small letters.

8. The sender can receive feedback from the receiver through a post to their Mail Order Department.