Question

Objectives are Multiple Choice the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program designed to reach it. criteria or standards used in evaluating proposed solutions to a marketing problem. statements of an accomplishment of a task to be achieved, often by a specific time. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

Answer 1

a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

Step-by-step explanation:

A business objective is defined as measurable achievements a company wants to attain within a given period of time.

It acts as a compass that shows that activities are on track to realise business goals.

The steps to get a favourable result are outlined, resources to be used are usually stated and a time frame given to get results.

Goals on the other hand are general results that a company wants to attain. Objectives are more specific.